Friday, April 28, 2017

You're Competing with Japan, Not WorldCon

If you think that the Pulps are only in the past, you're not looking east to Japan. There the Pulps are normal, and all of their pop-culture juggernauts have some degree of the Pulp aesthetic to it. Sure, it's Japanese Pulp, but it's still Pulp and you're a fool to disregard it- your young audience doesn't, because that's where they're getting most of their satisfaction these days (and have for many years now).

This is your competition going forward, and not the shit out of WorldCon. Your audience already has established alternatives, alternatives that are masters at audience engagement and understand the psychology of fandom well enough to give Lucasfilm cause for worry. Knowing the past and learning from the masters is good, but that's not enough; you need to get familiar with what the current masters do if you want to bring that Pulp diaspora home.

(Not to knock the European comics scene, but you guys are nowhere near the juggernaut that Japan erected.)

I'm not kidding. Watch that Thunderbotl episode and see how shameless they are in mixing up things that Western authors wouldn't even conceive of doing. Meanwhile, they tell stories featuring women being women (and man, that tatted chick looks like she came out of a Return of Kings article; based Japan is based) and men being men- hero and villain alike. No wonder they have so much pull in the West, such that Hollywood's had to play catchup (and still fail): Japan doesn't lie to the audience.

Nevermind the Big 5. Your real rivals are in Tokyo.

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