The leading Hispanic voice in Science Fiction, Jon del Arroz, cut a video about Google's latest shitbaggery.
Cernovich is right here. Just over 10 years ago, blogging was a very different scene. You were able to be discovered organically, so long as you could focus on a specific niche; the path to success was narrowly-focused topic-based blog publishing, taking the concepts a newsletter and a daily column and merging them together into a coherent online entity.
Amazon, Facebook, et. al. have done the same thing to their algorythms. All of them fixed their systems to become Pay To Win that favored big corporate interests that were willing and able to pay to win. This forces independents back to older forms of promotion and organizing, as Cole & Anspach did by putting up a dedicated Galaxy's Edge site with a storefront, and others do with resuming a dedicated newsletter list.
It works. Once your revenue permits such a thing, do it. Embed your blog there and link to it on the front (landing) page. Be your indie thing books, art, games, whatever you can no longer rely on Big Tech to permit organic discovery. You have to aggressively promote yourself, and that means learning the ways of marketing and sales.
Yeah, I don't like either. Has to be done. Embrace the suck.
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