Wednesday, March 17, 2021

The Business: Business of Writing Podcast Talks BookBrush

Quote: "Kathleen Sweeney from Bookbrush shows us how to use the latest features to make animations and book trailers in minutes. Creating professional book marketing materials has never been easier. Capture the eye of a potential reader then help them discover you as the next author they need to read."

This episode is more on the marketing end of the publishing business, and it aimed squarely at Indies like myself and many of my peers. With each development of tools like this, it becomes easier to compete at a level of presentation that normies are long-accostumed to thanks to OldPub's practices, and not only to meet those expectations but to surpass them.

The interface reminds me of those used for Print On Demand merchandise companies like Teespring or Redbubble, so it would not surprise you to see that this has a free account level with paid premium options. The sites' features aim to address an indie author's needs for print, ebook, and audiobook marketing. This includes boxed sets and trailers. This is the game-changer that they claim it is, as it means that--again--the indie author can do more for himself and do so in the manner that gets, keeps, and closes sales with the vast sea of normies that make up your prospective buyers.

It's no surprise that BookBrush is pushing their presence by doing podcast appearances like this; they stand to benefit by getting the word out and showing prospective clients how they solve very real problems that indie authors have. This may not be enough for you, but I bet you know someone for whom this will do the job, and I also bet that you'll find more than a few publishers using this site to streamline their marketing workflow. Even if you opt against using it, it doesn't hurt to be familiar with it.

This episode is about 40 minutes long, so it's doable over a long lunch or a lengthy commute. Good luck out there.

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