Friday, December 30, 2016

The Time To Go For It Is NOW!

If there is one thing I can take away from the writing and publishing world this year, it is the re-emergence of the necessity for authors to be their own hype-men and managers. It is not enough to just write, and it hasn't been enough for some time, but with the rise of independent authors showing how to succeed outside of the traditional publishing paradigm we see a trail being blazed for others to emulate, adapt, and follow.

We are now seeing successful examples that cannot be ignored, not without engaging in willful delusion. That's a breakthrough moment, that point that precedes a critical mass and sets off a preference cascade. The window of opportunity is here, and the time I spent this past year watching a few making this work will prove itself valuable.

The Big 5 in New York City are wobbly as hell now, and their convergence by the Social Justice death cult only gets worse, meaning that they will fail to satisfy yet more audiences heretofore given lipservice and now getting none. This is the opportunity a lot of people have wanted, so they got themselves a window of opportunity to act before the circumstances shift yet again: find that un(der)served audience, and serve it good and hard.

A more thorough take is at author Brian Niemeier's blog, which you can find here.

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