Saturday, January 22, 2022

The Business: Cole & Anspach Address Adapting To A Meaner Environment

Authors Nick Cole and Jason Anspach uploaded a video to the Galaxy's Edge channel on YouTube last night to talk about the recent Amazon hiccup.

Nick and Jason wisely concluded that--while this incident was not deliberate malice--it could be at any time and Amazon holding a dominant position means they can pull Mean Girl nonsense and expect servile compliance as if you were a pathetic simp.

They decided to do something about it, and this video gets into that, but you can already see where this is going: deleveraging off Amazon and offering alternative avenues to sell GE books--ebook, audio, print--and this is expanding to new projects like Forgotten Ruin now that this series is a thing.

I urge all of you indie authors to, once again, pay attention to what Nick and Jason are doing. Learn from their mistakes. Learn what works for then (and, of course, why) so you can see what you can copy, and what it would take to do so, versus alternatives that don't work for them but do work for you. Then, when you find what's working for you, return the favor and share with the class; we're all in this together, and crowd-sourcing solutions spreads good solutions faster.

And if you want to see the core of GE's disentanglement, start with their site landing page here.

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